Social media is an imporant tool to learn when engaging with your consumers. As a media company when we release new contact we want to make sure it is being seen. Here are a few ways we go about it. These were shared on Entrepreneur.com
1. They acknowledge competitors. While you don’t want to encourage customers to visit your competition, it’s perfectly fine to acknowledge they exist. Besides offering a great networking opportunity, it fosters goodwill -- something customers enjoy much more than smear campaigns and negative advertising.
2. They’re nimble and quick to adapt. Facebook and Google certainly know how to keep social-media professionals on their toes. As soon as you find the sweet spot for getting your content noticed, algorithms change and you’re back to square one. You have to be willing to adapt your strategies as needed because agility is a key to success.
3. They have a crash plan. No one expects to blunder a status update and irritate a whole swath of followers, but it happens. Have a damage-control strategy before you need it, because no one is exempt from Murphy’s Law.
4. They recycle old content. While you want to guard against repetitive updates, it’s not verboten to recycle old content that has already been loved and shared. Not everything you post is seen by every follower, every time, so cherry pick your best work and share it again.
5.They use visual content. There’s a reason your Facebook timeline is filled with kitten pictures and viral videos. People like to be shown rather than told, and visual content is easier to share.
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