No. 1: Create a personal and a company page.
Muller says it’s important to have LinkedIn accounts for both your company and yourself as an executive. LinkedIn has special “Company Pages,” which allow LinkedIn users to “follow” your company, and you can create a profile that clearly details your company’s expertise.
On your personal page, Muller says you can still share company news, but you should also use it as a springboard for leveraging personal relationships with LinkedIn members who know you personally.
No. 2: Ask for recommendations.
“Recommendations are awesome for instilling confidence,” says Muller. He says business owners shouldn’t be shy about asking loyal customers for recommendations about services or products. However, you want to make sure your requests don’t backfire by leading you to lose customers.
“Use common sense,” says Muller, who suggests you ask yourself whether a request or a follow-up might be viewed as annoying.
No. 3: Give a behind-the-scenes look at your company.
Many companies maintain blogs, which produce articles tailor-made for sharing on LinkedIn. In the event that blogging isn’t a major priority for your business, don’t despair.
“Post about company events or fundraising drives,” says Muller. “It adds more color to your page.” While these posts may not be filled with useful tips, they will still help establish a more personal relationship with clients and potential employees.
No. 4: Post frequently.
Muller says business owners should try to post updates as often as possible. “Google likes things that are updated frequently,” says Muller, so posting more often may help your company’s page rank higher when searched.
No. 5: Reach out for introductions.
Use LinkedIn as a resource for identifying leads by combing through the contacts of current customers and employees. Once you’ve found potential clients, Muller says you should politely ask your customer for introductions, or directly contact the person.
Read more: http://www.entrepreneur.com/article/230177#ixzz2mcYJSzUG
No comments:
Post a Comment